Dynamic Content Template

Developed a Dynamic Content Optimization (DCO) template for the holiday campaign by creating modular cuts from our existing TV commercial. Integrated designed product flats, model photography, and pricing into interchangeable content blocks. These dynamic elements allowed photography and messaging to be swapped based on audience targeting within our streaming service placements. The gift card and gifting banners were also built with dynamic text and imagery to further personalize the experience for each customer segment.